PILLAR 1 - STRATEGY
Strategy first. Tactics second.
Most businesses buy marketing in pieces, so nothing compounds.
We map your market, competitors and numbers, then set the order of every move.
What you get
- Local market and search demand analysis
- Competitor teardown: rankings, ads, reviews and offers
- Offer and positioning review
- Tracking and attribution audit
- Channel plan with budget by priority
- A 90-day roadmap with clear owners and dates
THE PROBLEM
Random tactics are the most expensive kind of marketing
Random tactics cost money and teach you nothing. A strategy gives you a baseline, a target and a sequence.
WHAT IS INCLUDED
What the strategy covers
Market map
Who your best customers are, where they are, what they search and what it costs to reach them.
Competitor teardown
The three to five competitors taking your leads today and exactly how they are doing it.
Offer and message
A clear reason to choose you, stated the way your customers already talk.
Channel priorities
Which channels to fund first for your market and budget, and which ones to skip for now.
Measurement plan
Call tracking, form tracking and pipeline stages so results are reported in dollars.
90-day roadmap
A week-by-week build order you can hold us to.
HOW IT WORKS
How we build it
1. Diagnose
We audit your market, competitors and numbers before anything is built.
2. Build
We build each piece in the right order and connect them.
3. Launch and follow up
Every lead lands in one pipeline with automatic follow-up.
4. Report in dollars
A plain monthly report: leads, booked jobs, revenue and the next move.
SERVICE AREAS
Serving Albany, Saratoga Springs and all of Upstate New York
Our office is at 350 Northern Blvd in Albany. We work with businesses across the Capital Region and Upstate New York.
Albany · Saratoga Springs · Schenectady · Troy · Clifton Park · Glens Falls · Syracuse · Rochester · Buffalo · Utica · Binghamton · Kingston · Poughkeepsie · Plattsburgh · Ithaca · Watertown · All service areas
INDUSTRIES
The full system, built for your market
THE SYSTEM
Ten pillars, one connected system
FAQ
Questions we hear most
Yes. A short strategy phase is what keeps SEO and ads pointed at the searches and offers that make you money. It is included in every engagement.
Most audits and roadmaps are delivered within one to two weeks of the first call, depending on how much data access you can give us.
The free audit shows you the biggest leaks and the first moves. The full strategy goes deeper into tracking, offers and channel budgets once we start working together.
Yes. We are based in Albany and work across the Capital Region and Upstate New York, including Saratoga Springs, Syracuse, Rochester and Buffalo.
FREE GROWTH AUDIT
Find out exactly where your market position is leaking
In 30 minutes we show you where you are losing business and what to fix first.
- 30-minute strategy call
- Full audit of your website, SEO, ads and competitors
- 90-day growth roadmap with the exact first moves
Or call 518-730-4381
MR DOS Technologies, 350 Northern Blvd, STE 324, Albany, NY 12204
